What Millennials Want Included in a Wine Blog

What could be better than to enlist the help of a Social-Media-Addicted-and-Therefore-Representative-Millennial to talk about what to include in a blog targeted at this important up-and-coming consumer group? As a relative newcomer to the world of wine blogs, my very bright niece Margaret has a few recommendations to those wineries and Citizen Bloggers who might be interested in improving their blogs. I enlisted her help during schoolbreak from Indiana University, knowing that she is a constant internet and iPhone user ( junkie might be too strong a word, well, maybe not….). For several days, she took a look at the list of best blogs culled from recommended blogs noted on other sites (vinography.com, etc ) and here are her observations about what catches interest -- or not --

• Blogs should include a very visible way to contact the blogger. Ideally this should be in a “contact-us” tab at the top of a blog, if your blog is organized that way. If not, embed your e-mail address in the “about me” or “profile” section. Why make it so hard to contact a blogger directly? I mean, we all want content suggestions, as well as comments on what we’ve blogged, right? And sometimes we'd like to have this dialogue off-line....
  
  · Blogs that Margaret showed me as examples that use this feature best: http://www.thewinoclub.com/, http://www.fermentingthoughts.com/, http://www.barrys-wine.blogspot.com/, http://www.sharonwine.blogspot.com/ (which uses the (at) and (dot) to foil spammers
  
  
• It is useful to put on your blog the list of blogs that you personally respect and follow. Some people call this a blog-roll. And this blog feature is perhaps most important for what we used to call “the working press”, ie those blogs associated with a print magazine, because having this feature on a publication’s blog shows that the editors and writers are open to gathering information from a variety of news sources. If you are not a member of the working press, having this list on your blog still shows that you are open to other sources of information than just those in your immediate social sphere. A good example per Margaret: http://www.sharonwine.blogspot.com/
  
  · By the way, those who establish links to other bloggers make it easy to build relationships and share readers with each other. Margaret says, also look at www.nichewineblog.com
  
  
• An example of a blog that could use some graphic-artist assistance, in Margaret’s opinion: http://www.winemaking.jackkeller.net/. Her reaction: “everything is the same color, it is just a headache to read because of the small font, you have to scroll down a long way to find information.”
  
  
• An example of a well-designed blog in Margaret’s opinion: http://www.domaine547.com/, because “the sections are clear, header bar at the top takes you quickly to different parts of the site”.
  

Overall, bloggers are pretty literate – not too many grammatical errors, misspellings, long boring sentences. (This comment from Margaret, who is, after all, a dual English/Neuropsychology major)

Now, of course, I need to take her recommendations to heart, and improve my own blog. And I will. Thanks, Margaret, for doing a wonderful job!

Loving Wine and Writing About it: The Light Touch

“A guy walks into a bar…” I assume that’s how a good book on the humor in wine begins. Experientially, that is. Verbally, an excellent book on this topic begins: “Que Syrah Syrah”. That book is Vintage Humor for Wine Lovers, written and compiled by Malcolm Kushner. And not only is Mr Kushner an author, he is also a great promoter of his work and so you may have seen this book reviewed elsewhere.

In fewer than 150 pithy pages, Kushner takes us in short sips through puns, proverbs, and just plain funny stuff. Organized into 13 chapters by topic, the book exemplifies Kushner’s core philosophy: wine should start and end with a smile.

I‘ve pulled out some of my favorites but you should gift this book to yourself for those days that you – or your friends—need an extra pour of smiles.

“A regurgitated beverage doesn’t go with anything.”

“ Q: What’s the difference between God and a wine critic? A: God doesn’t think He’s a wine critic.”

Pickup Lines & Responses: “Would you like another glass of wine?” “Do you really think our relationship will last that long?”

A FAIR DEAL: A prominent female executive returns home after a conference in Paris. As she steps off the Concorde at Kennedy Airport, her waiting assistant notices that she is carrying a case of Chateau Petrus 1990. “Nice wine,” says the assistant. “Thanks! I got it for my husband!” responds the executive. The assistant pauses for a second, then nodding her head enthusiastically, says: “Good trade!”

And to end it all, as a paean to our times, there’s the cartoon on page 96 with the punch line: “What’s the right wine to go with severance pay?”

Smile! We’ll all get through these times faster if we can find some humor in the day-to-day!

Why I need an iPhone, or, BOSTON RESTAURANTS NEED MORE FREE WIRELESS

It’s not really my son’s fault that he forgot to give me all the keys to his new apartment in Boston. But there I was on the Thursday before Easter, having to trudge down Tremont Street near Dartmouth in the South End and find a place to work on my blog. HORRORS, turned on my laptop, went to log onto blogspot, only to find out that Stephi’s on Tremont did not have free wireless! What’s with that?

My first instinct was to check my wireless connection stuff, since blankety-blank Vista on my new Lenovo laptop keeps shutting it off. My next action was to talk to the manager and ask how to sign onto the Stephi’s network that did finally show up as a wireless option. The last action was to camp onto the low-bar LinkSys available from the not-so-high-toned-but-obviously-very-with-it deli across the street.

I could have moved. But why? The wine-by-the-glass list is good and reasonably priced. Frei Brothers (Russian river) 2007 Chardonnay, $8. Martin Codax (Spain) Albarino 2007, $8. Macmurray Ranch (Sonoma) Pinot Noir 2006, $11. (Okay, that’s a bit high for recessionary times…but good). L’Oca Ciuca “The Drunken Goose” (Tuscany) Sangiovese Blend, $7.

The booths by the window – open, and it was indeed lovely weather for a BoSox game !—were big enough for a few glasses, a Panini, my papers and my laptop. It was all good. Except for the internet problem. I spoke to the day manager, who was actually a bit huffy that I’d even ask to be given the password to use their network. Something about “what other restaurants do this?” Well, let me tell you, my Beantown Buddy, this is a crux of the East Coast-West Coast divide. And I’m not even a millennial who needs to be connected all the time.

But, that’s why I need an iPhone. So I can visit the less developed countries of the world and continue to do my thing. So, stay tuned. .. or maybe it’s “connected” or “friended” or “followed”, in today’s social media jargon?

And okay, just to keep the record straight, it WAS my son’s fault. And it is my motherly duty to tell him so.

HAPPY EASTER, GUT YONTIF, and take time to smell the flowers and sip the wine.

Interested in Social Media? Better get on Mashable’s list!

Social media is not “exactly” free; there is a time-cost. How do you decide where to put your social media time-budget? It’s hard to remember how I got turned on to Mashable last month, but it has improved my Social Media IQ faster than a Kaplan course. How rapidly is Twitter growing? What about Facebook? What are the important elements of an authentic website that attracts Millennials? It’s all on Mashable … if you can handle the several-daily email feeds. My heartfelt suggestion for wine marketers: learn how to handle it.

It's easy to get a swamped feeling from the FeedBlitz frequency of Mashable articles. But don't. Just let the Mashable feeds sit in your inbox until you need a break. (A midday bowl of breakfast cereal -- that healthy lunch-on-the-run-at the-desk -- goes well with Mashable, for example). At the very least, a quick scan of Mashable first-paragraphs will keep you current.

I predict that there will be a Social Media Trivia game emerging soon, and I intend to be a contestant. I know now that Twitter grew 1382% annually, and just in February-March alone, 76.8%. Check it out. That’s the kind of information that Mashable accumulates, and it’s a very useful guide to the solid facts of social networking.

The info on Mashable is good, and it’s also readable. Short articles. Disciplined sentences (we could all learn from that!). Articles like “5 Essential Traits for Community Managers” with great tips from author Stuart Foster like “The ability to be yourself in print, on Twitter, and via other types of communication is extremely important”. And the article on Tweefind and its ways to rank Twitter users. And oh ecstasy, the resources on their Facebook Week event! Be selective, and you’ll find Mashable to be a valuable resource.

p.s. Since this is all pretty new to me, I subscribe via e-mail feeds. It's easy to do.

GOING SOLAR: GuestBlogger from Flora Springs enthuses,"We went live with solar power in December 2007, and haven’t looked back".

Sean Garvey writes: "As part of the third-generation team that’s been working to take our family-run winery into the future while maintaining the artisan winemaking legacy created by our parents and grandparents at Flora Springs, the addition of solar power to our winemaking facility enhances our well-being as a business as well as our values and mission. My cousin, Flora Springs General Manager Nat Komes, and I are earth-conscious kids, and we were eager to make our winery as green as possible.

In 2005 we began the process for organic certification in our 650 acres of vineyards in the Napa Valley (22% of our vineyards are now certified organic by the CCOF, and more acres are added each year). Solar power seemed like an obvious next step.

We faced a few challenges, however. The first was convincing the rest of our family: we’re accountable to our entire family, who serve as shareholders in our winery, and going solar requires a large capital commitment. Our mission as a winery has always been to respect and understand tradition but strive to push beyond and fortunately we all share in this belief. The prospect that the green benefits would also help us to save money in the long run only made our decision easier.

Next, we faced logistical issues. Our Napa Valley winery is located against the western slopes of the Mayacama mountain range, on a steep hillside bordering Rutherford and St. Helena. The stone building that houses all of our red wine production was constructed by the Rennie brothers in the 1880s, and we didn’t want to touch their historic structure. Other buildings on the property are well-shaded, and there’s no way we were going to move our ancient oak trees.

My uncle John, Flora Springs’ President, decided to contract Novato-based iPower to install our solar panels. iPower’s architecturally-trained designers and full time engineers came up with a plan to place the solar panels on the hillside behind our winery, and to mount them on a custom-designed structure that doubles as a storage and shade area.

We went live with solar power in December 2007, and haven’t looked back. The panels take up approximately 6,500 square feet, and generate about 100,000 kWh annually, which covers all of the energy needed for our offices and red wine production. Our solar panels, while large, are out of sight—we know they’re there, but most visitors do not.

The marketing benefits may seem obvious, but we don’t want that to overshadow our main focus, which is making great artisan wine. The feel-good benefits are also clear: it was natural for us as a family-run business to see our actions as part of something larger that will positively affect both our family and our community for generations to come."

GUEST BLOGGER Sean Garvey is a Third-Generation vintner. He's also Director of Communications & Production for Flora Springs Winery & Vineyards in St. Helena, California

Wine Snobs Don’t Necessarily Keep a Wine Bar in Business

I pitied the wine bar proprietor when my Haahvaaard friend took him to task for his wine list, after the jazz band finished. “Look,” she said, “I’m a wine snob, and if you really want to appeal to the NPR market, you’ve got to do better than this.” Sadly, she missed the point – the wine bar owner had upscaled the EXPERIENCE, and that’s good business anytime.

Like many wine bars in recession-challenged cities like San Francisco, Café Royale (Leavenworth @ Post) has reformatted and reformatted again. Owner Les Cowan has put together an incredible list of events: live music many nights, always Jazz (no cover charge) from 6-8 p.m. Sundays, comedy acts, artists’ receptions. Something for everyone!

Last Sunday, the Gregory James Quartet was playing mellow jazz. My friend knew the girlfriend of the lead guitarist – that‘s why she was there. Join us, was the text message. And so, I did. It was great until those well-toned taste buds spoke up. Not mine – hers.

I’m not a wine snob. I’m a wine fan. I’m also a proponent of this great American (and worldwide) business of wine, and my taste buds are obviously not up to Harvard snuff (although my student loans were…). But I liked Les’ list. Good tasty wines at wine-by-the-glass prices that keeps the place open, and accessible to a local clientele. And those regular locals are the folks who keep a wine bar in business.

Café Royale’s list features a respectable 20-or-so wines. It is varied and affordable. In the reds, a Torres Tempranillo 2004 is $9/glass, $34/bottle. Monte Vina Zinfandel 2003 at 8/30. In whites, a Benvolio Pinot Grigio 2006, 8/26. Norton Torrontes 2005, 8/30. Jekkel Gewurtz 2005, 8/30. And to tickle the sweet tooth, Warre’s Optima tawny port 10 year, $10 a glass.

Check it out. Oh, and check the wine-snobbism at the door when you enter. Put on your party hat and tip it a bit for the wine bar owners who make it possible for us commoners to enjoy art, performance and music with a nice glass of wine in our hands.

Snarky Comments: Who Needs 'Em?

First, a rant: I don't care if Story Inn or Hoosier Inn or BedMeDown Inn makes a profit on a wine event. What I care about is that consumers are exposed to a variety of wines in an atmosphere of education, fun, and responsible monitoring of consumption. What we all care about in this business is that it KEEPS GROWING. Or, that's what we should care about.

Blogging is a serious communication form for us "citizen bloggers", as OWC calls us. It's also one of the most important pathways to the new marketing paradigm that's lumped in with the ubiquitous moniker Social Media. So when I get a snarky comment, I feel like I'm entitled to hit the delete button on the "moderate" (aka approve or disapprove its publication) blogspot tab.

Last week, for the first time, I disapproved my first snarky comment. It was what I considered parochial, mean-spirited, and not in the best interest of the growth of the wine industry.

The comment was made about the upcoming Indiana Wine Fair, to be held in two weeks at Story Inn. Something about how it was misleading to call it an all-Indiana wine event. Something about how the owner of the Story Inn might make some profit from this event. Something that was ... fitting for a cat fight in a high school girls' bathroom. That kind of snarky comment.

Oh, I've been called a PollyAnna more than once. I despise territoriality and corporate politics; that's why I left Corporate America early-on. I adore people who have passion, are willing to work hard on a project, aren't afraid to get down on the farm and put dirt under their nails, and who take the risk of promoting a cause that may or may not pay off.

That's what the organizers of the Wine Fair at the Story Inn have done: all of those things above that I adore. And if they make a profit some day, well, that's the American Way.

Any other questions or comments?

If they are constructive and bring something to the party and are in the best interest of growing this industry, they get posted. If they are snarky, then ... not.

Hmmmm, I think this is referred to as a "publication policy". Gosh, that is so old-media. So be it.