In many ways, wine packaging today is uninspiring. No significant change, really, in hundreds of years. I know that food packaging is culture-bound; I remember the olden days when Tetrapak had a heck of a time making inroads outside Northern Europe. And clearly, wine packaging is VERY culture-bound.
I like the concept that MÁS Wine Company introduced, that of packaging a super premium wine in a mini tank. According to their website, “the German engineered mini tank is an environmentally friendly, air-tight, stainless steel container that mimics the way wine is stored at a winery. These mini tanks are re-usable, and they keep every glass as fresh as the first.” Now if we could just move that down from the 11 or 15 liter size to something that fits on my kitchen counter…. You get the idea. New packaging ideas!
Last year at a wine shop in CapeTown, South Africa, I was amazed at the plethora of wine packaging alternatives. Doypack. Bag in Box. Cans. Tetra. A bunch more I forget. So if things are changing elsewhere in the world, they will slowly but surely make their way to the shores of this colony – you know, the place where packaging changes most slowly – the US of A.
I think that we need to help it along.