First, a rant: I don't care if Story Inn or Hoosier Inn or BedMeDown Inn makes a profit on a wine event. What I care about is that consumers are exposed to a variety of wines in an atmosphere of education, fun, and responsible monitoring of consumption. What we all care about in this business is that it KEEPS GROWING. Or, that's what we should care about.
Blogging is a serious communication form for us "citizen bloggers", as OWC calls us. It's also one of the most important pathways to the new marketing paradigm that's lumped in with the ubiquitous moniker Social Media. So when I get a snarky comment, I feel like I'm entitled to hit the delete button on the "moderate" (aka approve or disapprove its publication) blogspot tab.
Last week, for the first time, I disapproved my first snarky comment. It was what I considered parochial, mean-spirited, and not in the best interest of the growth of the wine industry.
The comment was made about the upcoming Indiana Wine Fair, to be held in two weeks at Story Inn. Something about how it was misleading to call it an all-Indiana wine event. Something about how the owner of the Story Inn might make some profit from this event. Something that was ... fitting for a cat fight in a high school girls' bathroom. That kind of snarky comment.
Oh, I've been called a PollyAnna more than once. I despise territoriality and corporate politics; that's why I left Corporate America early-on. I adore people who have passion, are willing to work hard on a project, aren't afraid to get down on the farm and put dirt under their nails, and who take the risk of promoting a cause that may or may not pay off.
That's what the organizers of the Wine Fair at the Story Inn have done: all of those things above that I adore. And if they make a profit some day, well, that's the American Way.
Any other questions or comments?
If they are constructive and bring something to the party and are in the best interest of growing this industry, they get posted. If they are snarky, then ... not.
Hmmmm, I think this is referred to as a "publication policy". Gosh, that is so old-media. So be it.